Pai supports Beach In The East

On Wednesday night a few members of the Pai team headed down to the exclusive launch party of Beach in the East.

Beach in the East is a luxury pop-up shop housed in a full size, concrete swimming pool in the heart of Shoreditch.

The store is curated by Yasmin Sewell, fashion consultant and former buying director for Browns, and sells her handpicked collection of art, fashion and design.

The fabulous Hemsley & Hemsley sisters were on hand at the event creating amazingly psychedelic, healthy ‘blondies’ for guests including Daisy Lowe and Mary Portas.

All the VIPs went home with a one-off Bang Bang for Your Buck goodie bag, stuffed with treats including our cult Rosehip BioRegenerate Oil!

Beach in the East is a unique shopping haven and well worth a visit if you’re in the area – it’s open until August 24^th.