Pai on The Press Tour!

Emma Watson has been sharing the story behind her red carpet looks with a new behind the scenes account, The Press Tour – and she brought Pai along for the ride!

A vocal supporter of sustainable fashion, Emma has used the promotion of Beauty and The Beast to champion companies that manufacture in a responsible and ethical way.

With carefully researched captions on each brand she’s wearing and using, Emma’s beauty selections come with credentials verified (and scrutinised!) by Pai stockist and conscious beauty experts, Content.


During her tour, Emma has been using our Geranium & Thistle Rebalancing Day Cream and Echium & Argan Gentle Eye Cream to create the perfect satin base for makeup.

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