Pai launches at John Bell & Croyden

This weekend we launched into historic (and royally-appointed!) pharmacist, John Bell & Croyden.

Located a stone’s throw from Pai’s headquarters, where every single Pai product is made, John Bell & Croyden has been nestled beside London’s bustling Oxford Street for over a century.

Holders of a royal warrant as pharmacists to Her Majesty The Queen, we’re particularly excited to see the Pai range proudly displayed on their shelves amongst the best of British beauty!

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Such an occasion requires a bit of an entrance, so it was all hands on deck at Pai HQ to craft an eye-catching display that reflects our organic and plant-based ingredients.


From formulation to dispatch, everyone leant a hand with cutting, folding and bending petals into shape…plied by a steady supply of biscuits!

See the range (and our handiwork) on display at the front of the store until the end of May at 50-54 Wigmore Street, W1U 2AU.

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