Model skin: Organic preparation for flawless make-up.

London Fashion Week is in full swing and it seems the styling tips are overflowing from Somerset House into Pai HQ!

Though the clothes steal the show, hair, make-up and individual swagger all play their part in creating each runway look.

Without wanting to objectify any models out there, preparing a face for make-up is a little like preparing a wall for paint! If in doubt, follow these easy steps to maximise your macquillage.

Clean and smooth your canvas

When applied to unprepared skin, heavy make-up can look uneven and cakey.

Residual impurities, dead skin cells and excess make-up build up in the crevices of the face, blocking pores and causing blemishes.

For a fresher finish, be sure to thoroughly cleanse and exfoliate your face first.

Alcohol-free products like Pai Camellia & Rose Hydrating Cleanser remove impurities without stripping away the skin’s natural oils.

Use with our exfoliating Muslin Cloth to reveal a super smooth complexion that can be enhanced, rather than concealed, with make-up.

Match your moisturiser to your make-up

Make-up on dry skin tends to look lacklustre and powdery, but use too heavy a moisturiser and you may find your foundation sliding down your face.

Pai Organic Geranium & Thistle Combination Skin Cream rebalances the skin and evens out its tone to leave a flawless finish.

This light cream formula is beeswax-free so is non-cloying and non-clogging! It contains Thistle (Safflower) – a dry, omega 6 rich oil – as well as Jojoba oil which is similar in composition to our own sebum. Both oils absorb rapidly leaving a beautiful matt finish and no greasy residues.

This moisturiser’s fast-acting formula makes it a great base for busy make-up artists looking for instant results, and explains why it is fast becoming a regular fixture on Hollywood film sets.

Sarah’s Organic Skin Care Blog –

Sarah is the founder of Pai Skincare, an organic skin care line for sensitive skin.

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