What Is Melasma And How Can I Treat It?

We’re getting so many questions about this topic on Instagram and during our phone consultations at the moment – particularly because of the time of year, after a whole summer sun exposure! 

What is melasma?

The British Skin Foundation defines melasma – also referred to as chloasma or pregnancy mask – as

A common skin condition of adults in which brown or greyish patches of pigmentation (colour) develop, usually on the face.

Firstly, it’s important to do some myth busting, in case that helps put your mind at ease. Melasma is not contagious. It is also neither an allergy nor an infection so skin shouldn’t feel itchy, raised or painful as a result. Finally, it is totally unrelated to cancer and won’t develop into skin cancer in the future.

Why do I have it?

Melasma is thought to be caused when too much pigment is produced by the skin’s cells, It is quite a complex condition and so can be hard to offer a solution because it has to be looked at on a case by case basis. What is key, is understanding what caused the melasma onset, as that will often help present the solution. 

For example, a lot of women during pregnancy or on hormonal birth control can develop melasma, and it seems to be a common side effect. Once the baby comes or once they’ve changed birth control method, it can begin to fade. So melasma can naturally fade and you just need to be patient in those cases. If that’s you, I would recommend you focus on prevention, first and foremost.

Sarah Brown Pai Skincare founder gives her advice on Melasma

Sarah’s advice on how to get rid of Melasma 

To prevent it from getting worse, I strongly recommend you avoid sun exposure, as well as use an SPF every day. Adding a nourishing Rosehip Oil into your evening routine will also help because it is a lovely skin regenerator. 

Pai Skincare Hello Sunshine Daily SPF 30 and Rosehip BioRegenerate Oil

If the onset is for a different reason – it could be genetic or from over-exposure to UV light – then you might think about seeing a dermatologist. There are lots of different treatment methods, some of which are quite rigorous, so you’ll want to get a professional dermatologist’s advice before you embark on that route.


Remember if you’ve got any questions at all about your own skin, or aren’t sure what the right products or routine are for you, we offer a free 30-minute skin consultation service. Book yours on paiskincare.com now. 

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