Consumers choose certified organic over “natural inspired” brands

A new research report from US Kline Group has concluded that UK consumers are increasingly choosing certified organic products over “natural inspired” brands.

We at Pai have consistently warned that consumers are increasingly sceptical of brands that claim to be organic, but in fact load their “natural” products full of unpleasant, dangerous and cheap chemicals.

The worst offenders are the major chemical companies who have launched a series of “nature inspired” brands.

Their TV adverts may focus on the essential oils the product contains, but neglect to mention the large quantities of Sodium Larel Sulphate and other worse chemicals.

Also worrying is the number of independent “organic” brands that use some certified organic ingredients, but include chemical preservatives such as Parabens, Sodium Hydroxmethylglycinate or Propylene Glycol.

For consumers who have made the move to organic, it often comes as quite a shock to find that the brand they bought (usually at a premium) from their organic shop is still full of chemicals.

Sometimes you’d be forgiven for thinking you need a chemistry degree to decipher the ingredients panel on the back of some cosmetic boxes.

For those of us that don’t have one, the UK’s Soil Association logo is a quick shorthand for determining if an “organic” product really is organic.

At Pai, our products are not only Soil Association Certified, we don’t use any chemical preservatives… even the ones on the SA’s authorised list, such as Phenoxyethanol.

This makes our products the purest on the market. That’s good for us, and very good for your skin!


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