At what age should you start to use “anti-ageing” products?

Wrinkles, nearly 10 million Google results says it all – for a lot of women they are a major beauty concern.

It is no surprise then that the “anti-ageing” skincare industry is booming, but at what age should preventing fine lines become a concern?

There’s no definitive answer to this. The fact is that once a wrinkle appears, it is incredibly hard to get rid of without surgical help (something that us natural beauties would consider a little extreme!).

But while the cosmetic powerbrands would have you believe that pentapeptides and other science-fictive ingredients are the answer, the reality is much simpler.

As you age your skin naturally produces less oil, particularly around the telling eye area, and so skin becomes drier and more prone to wrinkles and creases.

The key to radiant skin is in keeping it hydrated, nourished and conditioned as this process starts to occur.

Here are my top-tips for preventing fine lines and wrinkles:

P – Prevention. As boring as it sounds preventing the natural dehydration process is the most effective way to avoid premature lines. Remember, for skin hydration, moisturising creams are better than balms – Creams vs. Balms blog.

A – Avoid foam! As well as topping up the skin’s natural moisture levels we need to ensure we’re not stripping away the oils that are already there. Foaming face washes contain chemical detergents which are particularly bad for this.  To be on the safe side always make sure you’re using a detergent-free cleanser such as Pai’s Camellia & Rose Gentle Hydrating Cleanser.

I – Inside out. Skin needs to be conditioned from the inside out. Drinking lots of water is essential for this, while oily fish, nuts and flaxseed oil provide the supplementary Omega 3 & 6 we need to keep skin soft and supple.

To get started on your path to smooth, supple skin, try our Echium & Argan Gentle Eye Cream and Macadamia & Rose BioRejuvenate Cream.