Last week marked the first year anniversary of our Age Confidence Facial Oil, and we’ve been celebrating that by speaking to wonderful women from all walks of life who embrace Age Confidence and all that mantra entails.
The campaign has had a phenomenal response, with celebrities, customers, brandowners and makeup artists telling us what Age Confidence means to them.
One of my favourites is from long-standing Pai customer, Phoebe (31) who sent us this message which I just have to share!
Using the Echium & Amaranth Age Confidence Oil is the ultimate pampering ritual for me.
The next morning I wake up with nourished, supple and smooth skin – it’s a lovely feeling every time, like a little gift to myself!
To see the term ‘Age Confidence’ on a product rather than ‘Anti-Ageing’ was a breath of fresh air.
I find the notion of ‘Anti-Ageing’ disrespectful and depressing, it sounds as though we’re deteriorating daily!
On the other hand, ‘Age Confidence’ empowers me, and most importantly it makes sense – you can’t be “anti” age.
We all age and it is a beautiful thing, we get wiser and more relaxed in our own skin and this process should be celebrated, shared and enjoyed, not demonised by the beauty industry and the media.
At the end of the day, we’re in this together, so let’s grow together, let’s celebrate who we are and be confident and happy in our own skin”
Hear hear! Huge thank you to Phoebe and everyone else who has got involved in Age Confidence 2014.
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