Why we’re Vegan and Cruelty Free

At Pai, we hate compromise. Avoiding certain ingredients and demanding outstanding formulas shouldn’t mean sacrificing credentials in other areas – and we know lots of you feel this way too.

That’s why our entire range is proudly accredited as vegan by the Vegan Society and certified as not tested on animals by Cruelty-Free International (as illustrated by the Leaping Bunny logo on the back of your favourite Pai products).

These certifications guarantee that our formulas are both free from animal derivatives and that both our finished products and raw materials are never tested on animals.

While cosmetic brands can claim to be ‘against animal testing’ without certification, this is no guarantee that their ingredient suppliers operate the same policy if they’re outside Europe.

The only hard and fast way to be sure of a company’s no-animal-testing-policy is for them to carry the Leaping Bunny logo – so it’s one to look out for when shopping for skincare or makeup.

In the process of switching to a vegan-friendly routine? Here’s the cosmetic ingredients to avoid.



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