The Guardian love Pai’s Camellia & Rose Gentle Hydrating Cleanser!

Our Camellia & Rose Gentle Hydrating Cleanser is having a serious moment this spring – winning two awards in the past month as well as a lot of love from one of our favourite beauty editors, Sali Hughes.

The Guardian’s resident beauty guru picked our bestselling Cleanser as one of her top-picks for sensitive skin last weekend, saying:

“I love this very gentle, velvety cleanser on all skin types. The mild, creamy formula seems to suit everyone and makes a lovely gift…”

As my “Say No To Squeaky Clean” campaign proves, I’m a firm believer in good cleansing being at the heart of a great skincare regime.

This is particularly important for sensitive skin types who react badly to the oil and pH imbalances incorrect cleansing can cause.

Daily Express beauty columnist Lesley Reynolds also turned her focus to sensitive skin last week in her brilliant article ‘Why sensitive skin is nothing to get stressed about.’

The step by step guide to managing sensitive skin (which you can read here) names Pai as the go-to “super soothing” range for sensitive skin of all types – with options for dry and oily, youthful and mature skin alike.

Lesley recommends steering clear of alcohol, parfum and detergents in skincare products – some of my real bugbear irritants, as well as making sure you read your ingredients lists.

I harp on about it all the time, but making sense of ingredients lists and identifying your triggers is the first step to getting sensitive skin calm and under control.

If you struggle to decipher all that Latin, read my top tips round-up here.

Remember, if you’re ever in need of sensitive skin advice or need help in putting together a suitable routine, then drop our team of sensitive skin experts an email on

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